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The Civil War Store Card from Cincinnati, Ohio, issued in 1863 for E. Townley Hives & Bees (OH165GB-6a R4 UNC), represents a unique and historical piece of Americana that captures the essence of commerce during the tumultuous Civil War era. Store cards were essentially advertising tokens used by merchants to promote their businesses, often featuring distinctive designs that highlighted their services or products. This particular card provides a fascinating glimpse into the local economy and the role of small businesses during a time of national strife.
E. Townley was a prominent merchant in Cincinnati, specializing in hives and beekeeping supplies. The choice to market bees and honey products during the Civil War was a reflection of the agricultural roots of the region and the importance of local food sources. Beekeeping was not only a source of honey but also crucial for pollination and the production of other crops. This store card highlights the significance of the beekeeping industry and its contributions to the community during a time when many resources were scarce and communities needed to rely on local businesses.
The design of the store card is notable for its simplicity yet striking presentation. The obverse typically features the name of the merchant, “E. Townley Hives & Bees,” prominently displayed, possibly alongside illustrations of beehives or honeycomb motifs, which were popular visual elements for such tokens. The reverse may bear additional advertising messages or decorative elements to enhance its appeal and draw customers to the store. The choice of imagery would have been a key factor in attracting the attention of potential customers, making it a practical marketing tool of its time.
As for its minting, the specifics of production for store cards like this one can be somewhat ambiguous. However, many Civil War store cards were produced in small batches by local or regional mints, often reflecting the scarcity of metal at the time due to wartime restrictions. This particular card is graded as UNC (Uncirculated), indicating that it has retained its original condition exceptionally well, with minimal signs of wear or damage. This high grade adds to its desirability among collectors and historians alike.
The mintage for the E. Townley Hives & Bees store card is classified as R4, indicating that it is relatively rare, with only a few known examples in existence. R4 signifies a range of approximately 76 to 200 pieces, making it a coveted item for collectors of Civil War memorabilia and numismatic enthusiasts. Its rarity and historical significance contribute to its value as both a collectible and a piece of history, representing the economic landscape of the time and the resilience of local businesses.
Collecting Civil War store cards offers a unique window into the daily lives and commerce of the period, as these tokens not only served a functional purpose but also reflected the spirit of entrepreneurship during a challenging era in American history. The Civil War Store Card for E. Townley Hives & Bees is a remarkable artifact that highlights the intersection of business, agriculture, and community during a pivotal moment in the nation’s past. Its preservation in uncirculated condition makes it a significant addition to any collection, illustrating the enduring legacy of small businesses in American history.