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The Civil War Store Card issued by Broas Brothers, pie bakers in New York City, is an exceptional piece of numismatic history that captures the essence of local commerce during the tumultuous years of the American Civil War. Issued in 1863, this store card reflects the economic challenges and adaptations of businesses during a time when traditional currency was scarce and inflation was rampant. Store cards served as a form of currency alternative, allowing merchants to facilitate transactions with customers who may not have had access to coinage.
Broas Brothers, a bakery known for its pies, utilized this store card to promote their business while also providing a practical means of conducting transactions. The card features the name of the business prominently displayed, alongside decorative elements that highlight the artisanal nature of their products. The design typically includes ornate borders and illustrations that evoke a sense of local pride and craftsmanship, making it not just a token of exchange, but also a marketing tool aimed at attracting customers to their establishment.
The reverse side of the store card often includes the denomination and additional information about the bakery, emphasizing its role in the community. This particular card is identified as NY630M-13a, a rarity that enhances its appeal among collectors. With a reported rarity level of R3, it indicates that this store card is relatively scarce, making it a desirable item for numismatists and historians alike who appreciate its connection to a specific time and place in American history.
The condition of the Broas Brothers store card is graded as AU (About Uncirculated), suggesting that it has been well-preserved with only minor signs of wear. Such a grade is highly regarded among collectors, as it reflects the card's original luster and detail. The higher the grade, the more sought-after the piece becomes, contributing to its value and desirability in the market.
In terms of mintage, store cards like the Broas Brothers card were often issued in limited quantities, circulated primarily within local communities. This means that surviving examples can be quite rare, especially those that remain in good condition. The combination of limited availability and historical significance contributes to the overall allure of this store card, making it a coveted addition to any collection.
The Broas Brothers Civil War Store Card serves as a fascinating artifact that not only highlights the economic adaptations of the time but also provides insight into the local businesses that flourished during the Civil War. It connects collectors to the rich narrative of American commerce during one of the nation's most challenging periods, making it a valuable piece for anyone interested in the intersection of history and numismatics.